https://lottiefiles.com/93857-abstract-modular-cube-1

“Dr. Seuss invented the word ‘nerd.’ ”

- Random, but true.

**Hello there.

Call me Liy.**

I’m the Content Monster - a Content Production Specialist, TV Content Format Developer, TV Show Director, and Editor.

I'm all about weaving a web of fantastic bad ideas, turning every project into a memorable journey for the audience.

Oh, and I hate the phrase ‘world-class content’.

When in my element?

I am like a monster who emerged from hibernation. I mix childlike curiosity with an adult's big-picture perspective, orchestrating content journeys like a Dungeon Master.

It's like getting away with the sweetest mischief with a world of professional make-believers!

Explore below for a sneak peek into my world.

Why I am the way I am?

Burying myself in video games, movies and TV shows wasn't just a pastime growing up; it became my pathway into the enchanting world of formatted TV storytelling.

Indulging in my childhood interests led to a fulfilling, chaotic, soul-sucking, rewarding career path.

A selection of my fantastic bad ideas…

• Malaysia’s first stop-motion animation short film
• Narrative design and creative direction for shiny-floor shows (light entertainment television programs in studios)
• Survival reality show featuring famous Singaporean influencers, comedians, and an actress
• Promotional assets, such as the world-building featurette video for an Asian Netflix series
• Award-winning PSA promotional video for an NGO
• Channel Ident for a Malaysian kids' channel

https://vimeo.com/61457103

Panel Skandal Mulai.mp4

https://www.youtube.com/watch?v=ZSyijfgaDGw

Stupid Man Smart Phone SG promo - media corp.mp4

https://www.youtube.com/watch?v=BWxVZna5PF8

https://youtu.be/_EqTyySetio